From an Influencer's Lab,a strange but ingenious campaign

 I find this incredibly interesting and creative,a most intriguing campaign and promotion for a product and a habit.This idea or approach is one of those that could have shot out from the blues,reminiscent or having the same effect of  lighting making in a flash, with an electric intensity,a domineering and dignified presence in the clouds but this time striking in the mind and head space of an individual or a team.Then again it could have been the product or outcome of weeks and hours of painstaking brain storm by one unassuming "genius-mind" or an assemblage of creative minds.

Any which way,I see it as simply brilliant and ingenious, taking from the perceptive of the subtle pitching  or reliance on the subliminal  and "subliminality" of it all,rather than a direct  onslaught that stirs the consciousness.This was achieved in the comparisons made with beer and two other exalted,lovable,irresistible,grand and noble products that are found at the very top of the loyalty and emotional chain or ladder with the added crown of natural relevance and essence.

Without much fuse or hype,here is beer being placed in very comfortable company,enjoying and absorbing the rub-off.Crafty.